Name: Purple Cow
ISBN: 9780141016405

Seth Godin

This is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.

Transform Your Business by Being Remarkable

Purple Cow

Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

Pretty easy intro (first 66% were helpful, last 33% not so much) to the themes of modern marketing for the uninitiated.

Sarah Schumacher

Meghan Navoy

interesting book about marketing in the post-TV advertising age by using unconventional techniques

alali moe

this was my introduction to and marked the beginning of a long-time love and respect to seth godin

Ilia Markov

Purple cow is a curious book with some good insights and some good advice for those interested in marketing. However, the book is too general and too optimistic without being detailed enough.

I find it (maybe) too applicable to some types of businesses and not relevant at all for others.

Claralinda Miano

When it came out talking about arrange your business as a purple cow was really a subversive thought. Now it is mainstream. But the book is easy and enjoyable to read. So read it, but keep reading on the matter.

Olatunde Ologundudu 

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Purple Cow Transform Your Business by Being Remarkable

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