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Corporate Strategy and the Search for Ethics
Corporate Strategy and the Search for EthicsR. Edward Freeman
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R. Edward Freeman
Corporate Strategy and the Search for Ethics

Corporate Strategy and the Search for Ethics

R. Edward Freeman, Daniel R. Gilbert
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Managers and theorists are focusing on values in today's business world. The point of view advanced in this book is simple yet groundbreaking: the search for excellence and the search for ethics amount to the same thing, and both have to be integrated into corporate strategy.
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