Sign in
Join Literal
Strategic Brand Management
Larry Percy
Want to read
Sign up to use
Larry Percy
Strategic Brand Management
Larry Percy,
Richard Rosenbaum-Elliott,
Simon Pervan
Want to read
Sign up to use
Want to read
Sign up to use
Overview
Reviews
Highlights
Editions
`I find it an interesting read. I appreciate the in-depth psychological discussions and students will be happy with a short branding book.' Csilla Horvath, Radboud University Nijmegen --
Discover more books like Strategic Brand Management
