Robert H. Frank

bert H. Frank

A guide to the economics seen in every day life reveals the economic principles behind such oddities as why drive-up ATMs have braille on their keypads and why child safety seats are not required on airplanes.

In Search of Explanations for Everyday Enigmas

The Economic Naturalist

Chris Aldrich

A short and entertaining read. Sadly, I've either read most of the snippets on the book either in the popular press or elsewhere (possibly because of the book). It certainly presents an interesting way to look at the world.

Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but milk cartons are square? The answer is simple: economics. For years, economist Robert Frank has been encouraging his students to ask questions about the conundrums and strange occurrences they encounter in everyday life and to try to explain them using economics. Now in this bestselling book, he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.

The Economic Naturalist In Search of Explanations for Everyday Enigmas