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Consumer Culture Theory
Russell W. Belk
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Russell W. Belk
Consumer Culture Theory
Russell W. Belk,
Alladi Venkatesh,
Samantha N. N. Cross,
Cecilia Ruvalcaba
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This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
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