Recognizing Fads -- Intense Peer Pressure -- Restriction of Range of Questions -- Costs of Fads -- Quality of Work -- Encouraging Career Choices on the Basis of Fashion Rather than Passion -- Fueling What May Be a Foolish Fad -- Choking Off Important Areas of, or Approaches to, Research -- Methods Rather than Substance -- Fundamental Values -- An Alternative Approach -- Endnote -- References -- Afterword: Crisis? What Crisis? -- Index -- Supplemental Images -- EULA