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The End of Advertising as We Know It
The End of Advertising as We Know ItArmin A. Brott
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Armin A. Brott
The End of Advertising as We Know It

The End of Advertising as We Know It

Armin A. Brott, Sergio Zyman
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The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment. Reprint.

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