Strength Through Joy Consumerism and Mass Tourism in the Third Reich

This is the first book on the giant Nazi leisure and tourism agency, Strength through Joy (KdF). KdF's low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism became the primary means by which the Nazi regime mitigated the tension between the investment in rearmament and German consumers' desire for a higher standard of living. Strength through Joy mitigated the sacrifices of the present while its programs present visions of a prosperous future once "living space" was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi "racial community."