Kinderculture The Corporate Construction Of Childhood

A collection of 14 essays clarifies for parents, educators, media and culture scholars, and general readers some of the icons that marketing and advertising executives use to shape the values and consciousness of children. They argue that while the corporations are ostensibly only engaged in the perfectly legitimate business of emptying parents' pockets through the judgement of their kids, they are also reshaping the experience of childhood itself into a prefabricated product for consumption. Among the targets are Disney movies, Sesame Street, Barney, Beavis and Butt- Head, sports, trading cards and McDonald's. No index. Paper edition (unseen), $19.50. Annotation copyrighted by Book News, Inc., Portland, OR