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Combining humor and wisdom, this timely volume examines how presidential campaigns can—and often have—become undone by an unguarded comment, an unintentional misrepresentation, or an unwise initiative. • 30 before-and-after polls that illustrate the effect gaffes can have on campaigns, both immediately and over time • Detailed vignettes placing specific gaffes in their contemporary political and social contexts • Sidebars and political cartoons that enrich the discussion of particular gaffes