Ian C. MacMillan, Terence A. Oliva, Wharton School. Marketing Department
A Generic Model of Competit[i]ve Dynamics
A Generic Model of Competit[i]ve DynamicsIan C. MacMillan
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Ian C. MacMillan, Terence A. Oliva, Wharton School. Marketing Department
A Generic Model of Competit[i]ve Dynamics

A Generic Model of Competit[i]ve Dynamics

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