This book is a step-by-step proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! bull; The Highly Effective Marketing Plan is very practical, providing a step-by-step process without any marketing-speak or jargon. bull; The Highly Effective Marketing Plan can be used by small start up companies and multinationals alike. It is for marketing people, and non-marketing people; chief executives and new people looking to get on.