Name: The Innovator's Solution
ISBN: 9781578518524

Clayton M. Christensen

Michael E. Raynor

Argues that innovation within a business can be a controlled disruption, addressing a number of issues ranging from customer products and services to the roles of competitors and executives.

Creating and Sustaining Successful Growth

The Innovator's Solution

In the bestseller The Innovator's Dilemma, the author exposed the Achilles' heel of many companies: by ignoring the disruptive technologies that evolve to displace them, they help initiate their own demise. In this book, he takes the idea of disruption one step further - explaining how companies can and should become disruptors themselves.

Michael Camilleri

A follow-up to Christensen's blockbuster 'The Innovator's Dilemma' that feels disappointingly like a pretty naked money grab. Too many assertions and prescriptions presented with only the flimsiest of evidence. It does introduce the Theory of the Conservative of Attractive Profits which, apart from needing a better name, is an interesting way to think about how to capture value in product development.

The Innovator's Solution Creating and Sustaining Successful Growth