"By combining a friendly style with authoritative content and a wide range of practical examples, this book has proved an ideal key text for a wide variety of undergraduate courses."--Stuart Wall, Anglia Polytechnic UniversityDr Tim Hannagan has worked in sales and general management for companies in the UK and abroad. He has worked in both the public and private sectors and in further and higher education, including more than ten years as principal and chief executive of a further education corporation. www pearsoned.co.uk