Name: Understanding Media
ISBN: 9781537430058

Marshall McLuhan

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

The Extensions of Man

Understanding Media

MARSHALL AUTOR MCLUHAN

Investigates the effects of electronic communications on modern man and his culture, and contends that emerging technologies create new paradigms of feeling and thought.

Andrew Louis

Ron Bronson

This was a eerily prophetic and yet tough slog all at once. Getting a dogeared library copy was the best because the relevant quotes were highlighted like crazy.

I walked away inspired by his thinking, but wonder if we'd pay attention to someone like this today talking about the future? Jaron Lanier's books come to mind but he's way more focused.

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Jayme Cochrane

Sam D

A reissue of McLuhan's expose from 1964 on the state of the then emerging phenomenon of mass media

Understanding Media The Extensions of Man