Sign in
Join Literal
Handbook of Marketing Scales
William O. Bearden
Want to read
Sign up to use
William O. Bearden
Handbook of Marketing Scales
Multi-Item Measures for Marketing and Consumer Behavior Research
William O. Bearden,
Richard G. Netemeyer,
Bearden William,
William A. Bearden,
Association for Consumer Research (U.S.)
Want to read
Sign up to use
Want to read
Sign up to use
Overview
Reviews
Highlights
Editions
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Discover more books like Handbook of Marketing Scales