"... excellent example... significant contribution... an important interdisciplinary work... " -- Middle East Journal "... an important contribution to aspects of Iranian social communication and interpersonal verbal behavior." -- Language By showing the reader the intricacies of face-to-face sociolinguistic interaction, William Beeman provides a key to understanding Iranian social and political life. Beeman's study in cross-cultural linguistics will clearly be a model for the study of different languages and cultures.