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Michael Jackson, Inc.
Zack O'Malley Greenburg
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Zack O'Malley Greenburg
Michael Jackson, Inc.
The Rise, Fall, and Rebirth of a Billion-Dollar Empire
Zack O'Malley Greenburg
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Chronicles the rise and fall of Michael Jackson's billion-dollar business, revealing how his pioneering merchandising practices and savvy investment strategies reshaped the monetization of fame while paving the way for future artists.
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