Andy Paul

Everything your sales boss taught you is wrong. Sales is stuck. And the problem is your boss. Over-reliance on technology has made sales bosses conservative and risk-averse. Their persuasion-based sales processes are outdated and ineffective. The result? A generation of sellers who don't know how to sell. But times are changing. There's a growing movement toward sales talents to go the way of pro athletes; that is, free agents who are compensated based on what the market commands. What does this mean for you? It's time for them to show you the money. But first, you need to deliver on performance--and that means breaking free of the limiting influence of sales bosses, and taking charge of your own career. The good news is, whether you've never carried a quota or you're an experienced seller, there are only five basic factors that determine how well you sell: connection, curiosity, understanding, acumen and responsiveness. In Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul cuts through the "persuasion" bullshit, and lays out the five essential understandings you need to take control of your selling and become the "Best Sales Version Of Yourself" (BSVOY). You'll learn: - Why and how to take control - How to understand your buyer's mindset - The difference between influence and persuasion--and why it's time to ditch the latter - How to develop your influence toolkit - How to engineer a new personal sales process to become a Choice Engineer This book is not a how-to. It's not a script. There's no detailed step-by-step recipe in these chapters, because that's not what's going to catapult you to the top. Sell Without Selling Out is about what is possible for you to achieve in sales, if you have the right perspective about your job. Making small changes in how you sell can open up a world of possibilities. Develop your own personal sales style, and you'll be able to effectively compete in virtually any sales situation.

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