Merlin Stone

Bryan Foss

Packed with international case studies and examples, the bookbegins with a detailed analysis of the state of CRM and e-business inthe financial services globally, and then goes on to providecomprehensive and practical guidance on: making the most of yourcustomer base; systems and data management; risk and compliance;channels and value chain issues; implementation; strategicimplications.

Books like CRM in Financial Services

Your next favorite book is out there