David Coffey

Why is the West so confused and lacking in direction? Why does society appear to value groupthink over personal insight? And why has ideology won the battle against ideas? We are living in a time of momentous change. A political, economic, health, social, AI and media revolution has taken place whilst we have been distracted by ideologically driven narratives and the unhealthy and immoral products of multi-billion-pound corporations. How and why has society become so enslaved to government, media and pharmacological cartelism, what dangers does this pose and what can we do about it? Rather than theorise on who may be pulling the strings of society and orchestrating the current vast hysteria, The Imperfect Individual focusses on individual and societal behaviour. It explores why it has been so easy to manipulate people into a certain way of thinking and behaving and why Western populations are largely so thoughtlessly obedient and conformist. The book clearly paints a picture of a Western world in disarray but also strikes an incredibly optimistic tone about the future if enough people understand the critical importance of reasserting themselves as true stakeholders in their own societies by pursuing values such as courage, truth, authenticity, open-mindedness and freedom.

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