David Lewis

G. Riley Mills

"The Bullseye Principle is a definitive, how-to guide to communicating, collaborating, and executing as a leader in the corporate arena. More specifically, it is self-contained tool box of essential communication techniques to help the reader master the most challenging and important business interactions every corporate leader will experience in their career, from the planning stages (blueprint) to the successful outcome (bullseye) of each. This book will introduce readers to the authors' award-winning, 3-step methodology relating to personal branding, leadership communication and executive presence that has been celebrated and utilized by Fortune 500 companies across the globe. The Bullseye Principle is a must-read for anyone wanting to become more influential as a leader and communicator"--

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