Richard Mosley

Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. Talented, motivated employees area company's best assets, and the techniques in this book helpattract, recruit, and retain the very best. A successful employerbrand reaches beyond the boardroom to establish confidence,loyalty, and enthusiasm all the way down the ladder. EmployerBrand Management gives readers a personal grasp of a newapproach to people management. It draws on significant advances inpractices among leading companies to provide a handbook foremployer brand development and implementation. With a wide range ofcase studies and examples, you'll be taken step-by-step through theemployer brand development process. You will find information onthe latest developments in technology, with particular attentionpaid to socially-enabled recruitment marketing and employeecommunication and engagement. You will: Follow the process of brand planning, definition,implementation, and application Discover how brand thinking can strengthen strategy andreinforce HR value Improve existing recruitment and talent managementprograms Learn the importance of employee engagement in the brandexperience

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