Eric Brown

Don’t wait for people in your organization to be zapped by inspiration. It’s not magic, and it’s not some kind of ether that suddenly appears and then vanishes. Inspiration is far more substantive than that. People have joined your company and your team because they want to contribute. Yes, they have many different reasons for applying for their jobs, but somewhere at the core is a desire for their lives to count. Your job is to throw gas―not water―on the fire. The purpose of this book is to provide you with ample fuel for every worker and every situation. Even if there’s only a smoldering ember right now, the gas will quickly reignite the flames.


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