Fransisco Situmorang

The COVID-19 pandemic is the worst crisis and historical record for the global tourism sector since the 1950s. Destinations that rely heavily on the tourism sector will face this pandemic’s extraordinary impact, such as Bali, which experienced a significant depreciation of economic growth. However, the COVID-19 pandemic is also the right opportunity and momentum to redesign tourism development more sustainable to overcome the overtourism issue in Bali. Tourism recovery efforts must be carried out immediately by prioritizing product diversification and increasing destinations’ value and quality according to tourism development trends, such as digital nomadism. Digital nomadism as a lifestyle allows individuals to work regardless of location and take advantage of that freedom to travel worldwide. The practice of digital nomadism has developed rapidly pre-pandemic in the Ubud Tourism Area, Bali, and it will increase further due to the digital transformation of human life during the COVID-19 pandemic. The Ubud Tourism Area recovery as a digital nomadism destination must be a priority consideration by the government, tourism entrepreneurs and local communities in entering the post-normal tourism period.

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