G. Michael Maddock

"Free the Idea Monkey is a philosophy and a system. It's the (crucial) 'How To' increase your odds of innovation success, along with the 'Why.' Why? Because you probably already have Idea Monkeys and (Ring)leaders on your team. And that means you've got to tame those inspirational primates to focus on what matters most while inspiring your (Ring)leaders to provide structure that nurtures game-changing ideas. Having the best balance of Idea Monkeys and (Ring)leaders on your team isn't always easy, but it does mean you'll have the best chance of making really big ideas happen. So who are these Idea Monkeys, anyway? Well, let's get to know them now. After all, you might be one!"--Book website.

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