Gabriel Mugny

Fabrizio Butera

This book represents an important step forward in bridging social influence research and practice with regard to a wide range of social issues, including some of our society's central preoccupations, such as politics, economics, discrimination, education and training, and health. Research on social influence, although usually conducted in the laboratory, clearly has the potential to suggest directions for practical action. Social influence, since it is concerned with social change, is one of the domains of social psychology in which the linkage between research and application should be at its strongest. Written by leading experts from a variety of areas, this book is suitable for a wide audience: For researchers, who will find examples of how the discipline can contribute to the development of society and thus provide insights and guidance for devising applied or applicable research; for practitioners who use or exert social influence in developing or applying social policy, to whom it will provide a theoretical basis and practical models; and for students, who all ask the same question -- "What is the use of what we study?" -- as well as for their teachers, who are expected to provide an answer.

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