Giuseppe Longo

Discover the story of the pioneering hairstylist who obliterated the once-omnipresent hat and transformed the fashion industry through his A-list clients at his iconic 54th Street Salon. Kenneth Battalle, known simply as "Kenneth," started his 50-year career in the early 1950s in New York City and built a loyal client list who swore by his skills, including Jacqueline Kennedy, Marilyn Monroe, Audrey Hepburn, Princess Margaret, Diana Vreeland, Lucille Ball, and Gloria Vanderbilt. This biography not only celebrates his extraordinary talent but examines his behind-the-scenes life and career struggles, including the disastrous fire that destroyed his salon, and his perseverance moving forward. Through personal memories of those closest to him, including friends, clients, and former employees, the man who created a cult of classic, timeless ladies comes to life. Photos (some never before published), notes, clippings, and original Joe Eula illustrations richly exhibit both his myriad achievements and America's 20th-century high-fashion scene.

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