John A. Quelch

Gordon Moore

Emily Boudreau

"Choice Matters is the healthcare sector's guide to understanding and delivering the brand of consumer-centered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine, business, and public policy, this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand the differences between healthcare and other consumer-driven markets, what factors are most important for consumers in seeking care providers, how consumers make decisions about healthcare, the system-wide effects of increased consumer choice in healthcare, [and] the important distinction between patients and consumers"--

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