Heike Bruch

Bernd Vogel

You Are Probably Well Aware That Your Organization's Energy Ebbs and Flows. But did you know that the way an organization manages its energy can lead to either a wellspring of corporate vitality or the destruction of the company's very core? It's true. But here's the good news: all leaders can learn to boost and leverage the positive energy of their organizations. In Fully Charged, Heike Bruch and Bernd Vogel provide tools and strategies to help you master this critical competency. First, the authors show you how to use the organizational energy matrix to diagnose your company's energy state. Second, Bruch and Vogel show how by pursuing new opportunities or helping your team vanquish an imminent threat in the right way, you can mobilize the energy of your company or unit. The authors explain the three central energy traps---complacency, corrosion, and acceleration---and describe how leaders can avoid them. Using vivid examples of ways these practices have been mastered by companies as diverse as ABB, IBM, Lufthansa, and Tata Steel, they also show how leaders can maintain energy to retain exceptional performance and move their organization ahead of rivals. Packed with practical tools and checklists, and backed by extensive research, this book demonstrates how to shift your firm into a state of high, positive energy in which everyone is emotionally engaged, mentally alert, and working swiftly and productively toward shared critical goals. Learn these lessons, and your company will stay fully charged---and always ready to tackle the next period of high demand.

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