Warren Berger

Crispin Porter & Bogusky

Hailed as |the ad world's most talked-about agency| by USA Today Crispin Porter + Bogusky are renowned for their bold publicity stunts, infectious viral marketing strategies, outrageous marketing hoaxes and planted cover story in The Weekly World News, there is no formula for what Crispin Porter + Bogusky does, but there is a word for it: Hoopla. In Hoopla, the secret inner workings of this freewheeling, break-the-mould idea factory are revealed for the first time. Their methods are fully deconstructed, while the striking images provide fascinating insight.

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