Julian Friedmann

Many books deal with how to write better scripts, but this is the only one to tackle the business side of being a professional writer.Written by a leading literary agent, this is an indispensable insider's guide to the development process - from the original idea right through to production - it provides the reader with an easy-to-read handbook for: • Identifying what audiences want and understanding their emotional needs • Developing successful ideas for film and television drama • Writing more effective treatments and step outlines • Improving one's ability to pitch ideas and scripts • Surviving 'development hell' • Handling meetings to get what you want out of them • Negotiating and understanding contracts • Protecting ideas, treatments and scripts • Establishing copyright for writers

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