James C. Makens

Here's a complete, step-by-step blueprint for building a superior marketing plan for your products or services. In these pages, you'll find ready-to-use forms, tables, and worksheets that cover every planning function, including competitive analysis, pricing strategy, sales promotion, advertising, budgeting, forecasting, and much more. Just supply the facts, and The Marketing Plan Workbook virtually writes a comprehensive, tailor-made marketing plan for you. Book jacket.

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