Jan van Toorn

This book presents a number of experimental projects in communication design as a symbolic and public practice. It proceeds from a critical position vis-à-vis the customary mediation of information--a position more necessary than ever, now that design operates so prominently in the entertaining and marketing spectacle organized by the neo-liberal world order as an instrument for the colonization of human existence. Unlike the classic form of visual communication, the dialogic approach is a connective model of visual rhetoric with a polemic nature and polyphonic visual form--a storytelling structure that seeks to reveal the opposing elements of the message and opts for active interpretation by the spectator.

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