Jaan Elias

Jean W. Rosenthal

Ravi Dhar

In 1989, George Green took over as the first head of Hearst Magazines International (HMI), a division founded to spearhead the Hearst publishing empire's forays outside the United States. Green started with a slim list of international titles, but under his direction HMI had expanded to 156 editions in 36 languages, distributed in over 100 countries. This study explains how Green achieved such success.

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