Joanne Roberts

This book explores the internationalization of the service sector through an analysis of the international growth and development of UK business service firms. The author traces the evolution of service multinational organizational structures within the advertising, accountancy and computer services sectors.The analysis of survey and case study evidence provides important insights into the process of internationalization among UK business service firms. A variety of organizational strategies and structures are identified and subjected to detailed examination. Drawing on theoretical literature concerning international trade and investment, and the organization of the firm, a framework is considered and suggestions for future research are forwarded.

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