Robert N. Lussier

Joel Corman

This flexible and practical hands-on text teaches students in business planning how to develop and write effective business plans. Business planning software is packaged with the text and was developed by the authors to integrate completely with the text.The text is brief enough to be covered in one quarter or semester and is designed to appeal to students with little or no business background. Students gain a solid understanding of how to develop a successful business plan. Using the business planning software, students finish the course with a successful business plan to take with them.

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