John Walker Mullins

John W. Mullins

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * *A new version of the 7 domains model. *Updated case studies that reflect the changes that have happened in the last four years. *Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. *A new author run companion website for readers to access extra information. The third edition of The New Business Road Test will show you how to honestly assess your idea so that you can ensure your business is built on a winning concept. Building on lessons learned by real entrepreneurs and international companies including Nike, Tesco and Starbucks, and using his unique seven domains model of attractive opportunities, John Mullins will show you how to avoid the obvious mistakes that everyone else makes and make sure that your business stands a fighting chance of success.

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