Julian Birkinshaw

Stuart Crainer

"Leadership the Sven-Göran Eriksson Way examines theleadership style of the Egnland football manager Sven-GöranEriksson. Our argument is that Eriksson's aproach is importantbecause it brilliantly exemplifies a new leaderhip which defiesconventional and historical stereotypes of how leaders think andbehave. Eriksson is not a tub-thumping bellower of orders. He is nodictator. Instead he is a modern leadership archetype, a leader wecan all learn from." —From Leadership the Sven-Göran ErikssonWay "...offers a visible and successful example of this new model ofleader ..." —Media Week "...the authors examine the 'mature' form of leaderhip thatEriksson exemplifies: the level-headed long-termism that learnsfrom failure, encourages responsibility and 'keeps itsimple'..." —The Business "I very much enjoyed it and in particularly the way it gelled goodbusiness management principles with their application to footballas illustrated by many of the ...decisions taken by our nationalcoach who...has brought confidence, assurance, team spirit and amore worldwide awareness to our England team, giving everybodyoptimism." —Gordon Taylor, Chief Executive of the ProfessionalFootballers Association

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