Jay Elliot

A former Senior VP of Apple shares how Steve Jobs motivatedpeople to do the best work of their lives Jay Elliot was hired personally by Steve Jobs, just in time toaccompany him on the last of his historic visits to Xerox's PaloAlto Research Center, the visits that changed the course ofcomputing. As Senior VP of Apple, Jay served as Steve's right-handman and trouble-shooter, overseeing all corporate operations andbusiness planning, as well as software development and HR. InLeading Apple with Steve Jobs, Jay details how Steve managedand motivated his people—and what every manager can learnfrom Jobs about motivating people to do the best work of theirlives. Steve Jobs used the phrase "Pirates! Not the Navy" as a rallyingcry—a metaphor to "Think Different." In the days ofdeveloping the Macintosh, it became a four-word mission statement.It expresses the heart of Apple and Steve. The managementprinciples that grew out of that statement form the backbone ofthis book. Explains how to find talented people who will understand yourobjectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be socommitted to the vision that they will provide their ownmotivation Explains how to ensure that your employees hold an allegianceto the captain and to his/her shipmates, and also possess theability to come up with original, unique ways to approach aproblem, and be self-guided with a strong sense of direction Leading Apple with Steve Jobs will shift your thoughtparadigm and inspire you to assemble and lead innovative teams.

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