Manish Sharma

Ajit Kumar Singh

Pankaj Tyagi

This is an open access book. SRISHTI - Sustainable Research and Innovation in Shaping Hospitality and Tourism Industry is the modern impression innovated by University Institute of Tourism and Hospitality Management, provides an approach of Knowledge Resource Center having a scale of multiple research activities like – National and International Conferences, FDPs, MDPs, Workshops, and Seminars. SRISHTI is an acronym for the academic community's dedication to promoting a culture of ongoing learning, creativity, and information sharing. With the help of the SRISHTI program, academics, researchers, and students will have a vibrant space to conduct cutting-edge research, and exchange ideas and their careers. The initiative aims to explore top-tier talent, improve the institution's academic reputation and advance knowledge across a range of fields by fostering a research-centric culture. Exposure to the new trends, practical research experiences and chances to network with subject matter experts will all be an advantage to participants or members. With this endeavor, UITHM hopes to establish itself as a center for innovative thinking, top-notch research and the development of a blossoming academic community that is committed to expanding human knowledge. SRISHTI program effectiveness will be evaluated based on the amount and caliber of research outputs produced as well as the favorable effects it has on national and international faculty participation, student/scholar/participant learning outcomes and the academic environment as a whole.

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