Margaret Wetherell

`When considering a volume that has essentially the form of a textbook, particular criteria apply. It is important that it is accurate, up-to-date and covers an appropriate range of material in an accessible and stimulating manner. It is important that it is a flexible vehicle for use with diverse courses, and does not overly impose a particular or narrow intellectual structure. In all these respects, this text is to be recommended.... Finally, it is important that all students of social psychology should try to see the historical and cultural linkages that extend across and through its subject area, and this is the other message that comes across from this exceptionally well thought-through book' - Journal of Community and Applied So

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