Brian O'Connell

Martyn Turner

Preventing climate change need not bankrupt the world. Decarbonizing the economy will not only halt global warming, but also improve the lifestyles of all the world's people. The dynamics of industry are about to undergo a radical change. Investment is set to flow to an entirely new range of solutions that offer the world clean and reliable power and energy. The solutions to the world's most serious problems exist now. In The Whole World's Watching the authors explain how money can be channeled into the technology that will preserve the lifestyles we currently enjoy and create a new era of economic growth. This is a book that proposes real, concrete solutions. Environmentalists and politicians will not stop climate change from occurring: industry will and it will happpen a lot sooner than we think. Global warming is real and not a problem that will disappear on its own. This book explains why it is now time to mobilize the world's financial markets to work for the good of mankind. The money to finance the changes necessary to prevent climatic mutation should come from Wall Street, instead of Washington or Berlin. In order to prevent Helsinki from becoming a summer holiday destination, the world will have to ante up $500 billion a year. It is a problem that will impact on a whole range of industries and affect the lives of everyone in the industrial world. A whole new breed of investment brokers will be created and these "green bankers" will inherit the earth.

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