Marzena Grzesiak

Anita Richert-Kazmierska

Since the mid-twentieth century, the environment in which we operate is in fact described as turbulent, i.e. characterised by an unprecedented amount, rate, intensity and complexity of changes. In such a volatile environment the survival of an enterprise, and the more so its development and maintenance of high competitive position, seem to be extremely difficult. On the one hand, changes can create opportunities and provide the enterprises with chances for the development, on the other restrict or even block the possibility of their functioning in the market. In the monograph an attempt was made at classifying the civilization changes the modern entrepreneurs have to face in the fight for maintaining high competitiveness of their enterprises. Good practices are presented, for example the economic activation of seniors for companies. This book is a scientific publication for the purpose of its drafting, a review of most recent scientific literature on enterprise competitiveness and innovation and the direction and pace of socio-economic changes, with a particular focus on demographic changes, was conducted. This publication was developed as part of the flagship project of the EU Strategy for the Baltic Sea Region “Innovative SMEs by Gender and Age (QUICK-IGA)”.

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