Max Davidson

_Just say you are sorry._ It has become one of the drumbeats of the age. Fresh apologies are demanded every week: from broadcasters, politicians, errant spouses, disgraced bankers, myopic referees. Sometimes an apology is forthcoming, and honour is satisfied. But, for many people, the S-word proves a bridge too far: they shrink from using it even when common sense tells them that they should. How have we got ourselves into such a tangle over a simple two-syllable word? The English used to be world-champion apologisers: a nature of inveterate sorry-sayers. Now we hardly know if we are coming or going.Written by serial apologiser Max Davidson, a man who believes in saying he is sorry, then waiting to be told what he is sorry for, The Hardest Word examines the origins and history of the word _sorry_; dissects some of the reasons that apologies are seen as a sign of moral weakness; explores the religious notion of sincere contrition; considers the legal consequences of admitting liability; and casts a sceptical eye over the fashion among politicians for apologizing for things that happened in the distant past. Some famous apologies are saluted; some famous failures to apologise deplored.Praise for It_s Not the Winning That Counts by Max Davidson:_A simple but brilliant idea executed with great skill and judgment_, Marcus Berkmann, Daily Mail_A collection of sporting stories whose plots and punch lines quicken the step and lift the heart_, Jim White, Daily Telegraph

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