Nathan Furr

A science-backed guide for navigating and thriving through uncertainty—based on interviews and insights from world-renowned innovators, entrepreneurs, artists, and creatives. Whether you're starting or running a business, searching for new ideas, or trying to advance in your career, you're likely to grapple with the unknown and unpredictable—every day. Though these moments can be difficult and uncomfortable, they also offer opportunities for personal growth, innovation, and creativity. In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a panoramic guide to transforming uncertainty into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide over thirty tools for adopting a more positive view of what's happening, developing a vision for what to do next, and opening ourselves up to more and more possibilities. Timely and tactical, The Upside of Uncertainty provides the tools and strategies you need to thrive through life's never-ending plot twists.

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