O. C. Ferrell

Geoffrey A. Hirt

Linda Ferrell

This book carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, this book allows breathing space to explore topics and incorporate additional activities important to you and your students. Built from the ground up, this book is for faculty and students who value a brief, flexible, integrated, and affordable resource that is exciting, applicable, and happening.

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