Paul McDonald

By integrating star studies and film industry studies, HollywoodStardom reveals the inextricable bonds between culture andcommerce in contemporary notions of film stardom. Integrates the traditions of star studies and industry studiesto establish an original and innovative mode of analysis wherebythe ‘star image’ is replaced with the ‘starbrand’ Offers the first extensive analysis of stardom in the‘post-studio’ era Combines genre, narrative, acting, and discourse analysis withaspects of marketing theory and the economic analysis of the filmmarket Draws on an extensive body of research data not previouslydeployed in film scholarship A wide range of star examples are explored including GeorgeClooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, WillSmith, and Julia Roberts

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