Jasper Morrison

Patricia Urquiola

Philippe Starck

Giulio Ridolfo

Alfredo Häberli

Alberto Lievore

Piergiorgio Cazzaniga

Benjamin Hubert

Eight renowned designers representing eight distinct models of practicing the same profession. They are an example of how to manage talent that should be studied in schools, not only in design schools but also in business schools as success stories. We have asked them to open the doors of their studios to us, but not to show us everything they have done, which is already well documented and published, but to explain to us in their own words how they do it and to be able to learn from them. Why have they chosen one place in the world and not another to set up shop, how they work and organize their companies Dialogues with Philippe Starck, Patricia Urquiola, Giulio Ridolfo, Alfredo Häberli, Piergiorgio Cazzaniga, Alberto Lievore, Benjamin Hubert and Jasper Morrison.

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