Jennifer Evans Cario

Develop and implement a Pinterest marketing strategy withthis step-by-step guide Pinterest is the fastest-growing social media platform, withmore than 80 percent of its users women between the ages of 25 and54. Learn to reach this desirable market by following the advice inthis step-by-step, task-based guide! It explains Pinterest's uniqueappeal and fundamentals, then shows how to develop a strategicmarketing plan, set up an account, curate winning content, findfollowers, and track and monitor Pinterest traffic. The popular AnHour a Day format uses a detailed how-to approach with casestudies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successfulPinterest marketing plan Explore the factors behind Pinterest's appeal and learn how todevelop a plan based on your business's core goals, then implementit and monitor the results Review case studies and interviews with successful Pinterestmarketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-howand the confidence to market your business on today's hottestsocial media platform.

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